Digipress was asked to produce a user-friendly merchandising stand to highlight a new range of pre-school clothing.
The stand was produced with a view to being promoted in each of their 44 regional nurseries. Charlie, one of their little pioneers, was used in order to maintain the brand identity.
The stands were designed and manufactured by our in-house design and production teams. The stands are made with printed wood grain back panels, powder coated steel bases and a Foamex cut out of “Charlie”, with articulated arms , which helps to make this a ‘position-anywhere’ free-standing unit.
Each nursery was assigned with ensuring that Charlie is positioned in a key area of the nursery reception for visual impact during the forthcoming nursery open days, to help drive sales of the new pre-school ranges.Return to Case Studies